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Accord Housing

Community Ambassador Programme
Bordesley Green, Birmingham (West Midlands)
Funded by #iwill
Accord Housing case study

Birmingham is diverse with people from the Commonwealth historically arriving to help rebuild the city’s post-war economy. It has increased its diversity since then and has a population which is the youngest in Europe. It is a city of opportunity and yet young people face a number of economic, social and geographical challenges that are often played out along ethnic lines.

Birmingham’s Commonwealth Games Community Ambassador Programme has been initiated to bring together a diverse cohort of young people from across the city.  To collectively prepare, promote and capitalise on the opportunities of the 2022 Commonwealth Games to ensure there is a meaningful and lasting legacy, particularly for Birmingham’s youngest citizens.

On behalf Of Birmingham Social Housing Partnership (BSHP), Accord is working with 12 young Community Ambassadors aged 16-24, on a youth-led project that will help Birmingham and its youngest citizens become “Commonwealth Games-ready”. This 12 month project is funded by Clarion Housing Group, match funder and ambassador of the #iwill Fund.

The Community Ambassadors are currently planning a Commonwealth Games campaign that will run over the summer holidays with the aim of:

  • Raising awareness of the Commonwealth Games and what this means to Birmingham’s youngest citizens
  • Engaging other young people to get involved through online and offline campaign activities, consultations and events.
  • Help fundraise for local action projects that help ensure places / communities are attractive and welcoming to all visitors to the City and remain so as a legacy of the Games

The Ambassadors have also successfully engaged 92 National Citizens Service volunteers, who will work closely with the Ambassadors to support the campaign and fundraising activities and events over the summer.

If you would like further information about the project please, contact Natalie Jones by email, or Peter Helly at


Accord Housing case study

Accord is a dynamic, innovative and ambitious housing and social care organisation that provides services to over 80,000 people across the Midlands and beyond.